Why is PURINA so proud of BETA?

Why is PURINA so proud of BETA? Well read on to find a bit more about the product and understand why it offers a tailored range of nutrition, which could be the ideal food for your dog both to meet his or her nutritional needs and to help optimise their health.



BETA is all about delivering tailored nutrition to your dog using selected natural ingredients – allowing them to be a proper dog and enjoy their food whilst offering a number of benefits for them too.
We put selected natural ingredients into every pack. These include
·      carrots,
·      parsley,
·      spinach,
·      chicory
·      and wholegrains
These are included in every pack of food and we make sure there are no added artificial colours, flavours or preservatives.
BETA contains a natural prebiotic (chicory) which helps support digestive health by promoting a beneficial balance of ‘good bugs and bad bugs’ in the gut. It also contains ‘dual kibble’ – with a variety of differently shaped kibbles. These look fun, but they are there to do much more than that! It takes longer for dogs to pick up the pentagons and chew them than the squares, helping to slow down eating and assist digestion. Dogs are less able to ‘bolt’ down their food quickly, which can often lead to regurgitation, so it is ideal for food-orientated dogs who enjoy their food a bit too much sometimes! Every bag of BETA contains all of these benefits, but there are also products for specific needs, which contain added benefits. Nutrition is tailored to meet the needs of you and your dog, by providing different life stage diets (puppy, adult and senior) and addressing particular needs your dog may have such as food specially formulated for a sensitive skin or digestion, a light version for those prone to putting on weight, and a working version for dogs that are particularly active.
PUPPY contains DHA, which is essential for growing puppies to help the development of their brain and vision, and essential vitamins and minerals to help bone growth – particularly important if you have a large breed puppy as they have lots of growing to do.
ADULT contains all of the essential vitamins and minerals needed to help support healthy teeth and bones, zinc and omega 3 & 6 fatty acids for a healthy skin and shiny coat and great levels of protein to help support strong muscles.
BETA also has a MAINTENANCE version too with extra antioxidants to help support natural defences. BETA products tailor for SMALL, MEDIUM and LARGE dogs.
SENIOR contains omega 3 fatty acids, to support healthy joints as they become a little older and creakier, and antioxidants to help support their healthy immune system.
SENSITIVE contains easily digestible ingredients including high quality salmon protein to help support good digestion, and vitamins, fatty acids and zinc important skin nutrients to help reduce possible discomfort. In addition,help support sensitive skin. It also contains beet pulp which helps to improve stool quality so what comes out the back end should be nicely formed!
LIGHT is lower in fat (20% lower than BETA Adult) for healthy weight management, and contains an ideal balance of protein and fat to support good body condition during weight management.
WORKING is higher in protein and fat   to help replenish energy stores during active periods, and can help if your dog is underweight and needs to put on a little bit of weight. Essential amino acids and proteins help support muscles during exercise and aids repair afterwards.
So whatever the needs of your dog, BETA should be able to more than fit the bill to provide them with complete nutrition to help keep them healthy and active and support them throughout life. Give it a go today!
From our Purina Vet Ellie